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The Sponsy Blog

Tips, guides, and strategies for creators and managers who run brand deals.

Productivity·April 16, 2026·5 min read

Why You Need to Stop Tracking Brand Deals in Spreadsheets

Spreadsheets were never built for managing brand deals. Here's what you're losing — and how a purpose-built tool changes everything.

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Latest
Business·April 15, 2026·6 min read

Creator Manager Commission Rates: What to Charge in 2026

Not sure what commission to charge on brand deals? Here's a breakdown of standard rates, when to go higher, and how to track it all.

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Getting Paid·April 14, 2026·4 min read

How to Send a Professional Invoice as a Creator or Manager

A step-by-step guide to creating and sending invoices for brand deals — including what to include, when to send, and how to follow up.

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Business·April 13, 2026·7 min read

How to Become a Creator Manager in 2026: The Complete Guide

Everything you need to know about starting a career in creator management — from finding your first client to scaling a full roster.

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Strategy·April 12, 2026·5 min read

7 Brand Deal Negotiation Tips That Get Creators More Money

Stop leaving money on the table. These negotiation strategies help creators and managers land bigger, better brand deals.

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Productivity·April 11, 2026·5 min read

The Best CRM for Creators and Talent Managers in 2026

Looking for a CRM that actually fits the creator economy? Here's what to look for and why generic CRMs fall short.

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Business·April 10, 2026·6 min read

Content Usage Rights: What Every Creator Needs to Know

Brands want to use your content for ads. Here's how to negotiate usage rights, what to charge, and how to protect yourself.

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Strategy·April 9, 2026·6 min read

How to Pitch Brands for Sponsorships (With Templates)

A step-by-step guide to writing cold outreach emails that actually get responses from brand sponsorship teams.

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